Emdeon Partners with Susan G. Komen for the Cure® for Unprecedented Education & Awareness Campaign
Today, the scenario often works like this.
A woman goes to the doctor for an annual check-up. She dreads the unpleasant but necessary aspects of her exam yet accepts them as her duty to stay healthy. At some point in the visit, the healthcare provider inquires if she conducts regular self-breast examinations. The woman answers timidly “sometimes,” at which point the provider states the importance of self-exams. The woman, already feeling less than comfortable, hears the advice as she does every year. By the time the check-up is done, she’s thinking about her next stop (back to work, off to the store, etc.), never to ponder self-exams again until next year’s check-up comes around.
In the future, thanks to the real-time technology of Emdeon Office and the real-life information of the Susan G. Komen for the Cure®, the scenario will work something like this.
...The woman answers timidly, “sometimes,” at which point the provider offers the patient relevant breast health information printed just for her that addresses key issues and tips she can apply daily to change her “sometimes” into a solid “Yes!”. The woman, feeling empowered by useful information, finally decides to prioritize her breast health. By the time the check-up is done, she’s thinking about her next stop (back to work, off to the store, etc.), yet will definitely ponder self-exams later that evening thanks to the materials she has in hand.
That’s right. The scenario is about to change, and hopefully you and your fellow Emdeon Office users will be compelled to participate and inspired to save a life!
Emdeon and Susan G. Komen for the Cure are partnering to revolutionize in-office, teachable moments by making breast health literature readily available to patients through their healthcare providers. Providers who utilize Emdeon Office—presently tens of thousands of offices nationwide—will be able to print out practical, useful information for patients during appointments and points of care, potentially empowering thousands upon thousands of people with deeper knowledge about how to detect and respond to risk factors, face challenges and get help.
This is an ultimate ‘real-time meets real-life’ opportunity.
(And you thought Emdeon Office was only helpful for your practice’s verifications and administrative and financial functions!)
The information that will now be available through Emdeon Office is wide-ranging and immensely relevant. Topics such as “Breast Cancer Risk Factors”, “When You Discover a Lump”, and “Sexuality & Intimacy” are presented in effective language to teach patients when they’re most reachable. These modern educational materials, printable in English and Spanish and accessible in six versions, are filled with life-saving information, practical tips and inspiring content—the hallmarks of the compassionate quality common in all Komen for the Cure communications tools.
Emdeon’s product development team has worked closely with the Komen organization to build this innovative capability into the Emdeon Office portal. The system does not limit the number of downloads or print-outs of the materials and will function seamlessly and simply within Emdeon Office.
The revolutionary campaign is launching in October, National Breast Cancer Awareness Month, putting life-saving information in the hands of providers who are ready to teach, want to change the scenario for their patients and are inspired to save lives.
And the envelope, please… (Make that millions of envelopes, please!)
Think pink and save a life!
If you see a pink slip in your mailbox from Emdeon during October, you don’t need to worry! To kick off the revolutionary partnership with Susan G. Komen for the Cure and help raise awareness, Emdeon’s print and mail facility will produce outgoing envelopes during the month of October, marked with the motivational message “Are You Inspired to Save a Life? Find out how at www.komen.org/inspire”. Emdeon sends millions of consumer statements each month, and that means millions of people will be thinking pink in October.
For more details, visit www.komen.org/inspire
